Vice Versa Global
Kenya, Uganda, Ghana
Vice Versa Global is a youth-led media organisation that has emerged as a leading voice in advancing narratives of local philanthropy and community-driven development in Africa. Through its publications, documentaries and digital platforms, it has contributed to reshaping how philanthropy is understood and practised within the region.
Vice Versa Global’s approach is centred on the strategic use of storytelling as a tool for social mobilisation and cultural transformation. By producing content that highlights local giving practices and community resilience, the organisation challenges dominant narratives of dependency and external aid, instead promoting a vision of philanthropy rooted in African values such as Harambee, Ujamaa and Ubuntu.
Its work is innovative in its ability to bridge media and philanthropy, positioning storytelling not merely as a communication tool but as a catalyst for behavioural change and resource mobilisation. Through initiatives such as the “Shift the Power” and “Local Philanthropy” publications, the organisation has created platforms for dialogue and reflection within the sector.
In alignment with the EAPA criteria, Vice Versa Global demonstrates strong innovation and creativity, particularly in its use of media to advance philanthropic practice. Its work reflects significant investment of skills and intellectual resources, as well as deep community engagement through the stories it amplifies. The reach and influence of its content underscore its impact, while its focus on changing narratives contributes to a broader sustainability framework for local philanthropy.
Operating across multiple countries, Vice Versa Global has reached diverse audiences through its publications and documentaries, amplifying the voices of communities and organisations engaged in local giving.
Its work has contributed to increased awareness of locally driven philanthropy and has inspired both individuals and institutions to engage more actively in giving practices.
By documenting and sharing stories of community-led initiatives, the organisation has helped shift perceptions of philanthropy, demonstrating that impactful giving is already embedded within local cultures and practices.
Vice Versa Global is well positioned to collaborate with initiatives such as GivingTuesday and GivingAfrica, particularly in scaling storytelling and digital engagement. Its model also offers opportunities for partnership with media houses, development agencies and philanthropic networks.