What is Giving Tuesday?
GivingTuesday is a global generosity movement that unleashes the power of radical generosity around the world.
GivingTuesday was created in 2012 as a simple idea: a day that encourages people to do good. Over the past nine years, this idea has grown into a global movement that inspires hundreds of millions of people to give, collaborate, and celebrate generosity.
GivingTuesday strives to build a world in which the catalytic power of generosity is at the heart of the society we build together, unlocking dignity, opportunity, and equity around the globe.
GivingTuesday’s global network collaborates year-round to inspire generosity around the world, with a common mission to build a world where generosity is part of everyday life.
What is Radial Generosity?
While many call on philanthropists, policymakers and grantmakers to repair broken systems, GivingTuesday recognizes that we each can drive an enormous amount of positive change by rooting our everyday actions, decisions and behavior in radical generosity—the concept that the suffering of others should be as intolerable to us as our own suffering. Radical generosity invites people in to give what they can to create systemic change.
When is Giving Tuesday?
Every day, though our annual celebration event will take place on December 3, 2024.
Who Organizes Giving Tuesday?
What is a GivingTuesday Country Movement
What is a GivingTuesday Community Movement
Who Can Participate
What do you do on GivingTuesday
Is there a list of participating nonprofits
What does it cost to participate
Does GivingTuesday collect funds then distribute it to participating non-profits
Does GivingTuesday collect fees to paricipate
Wait, So how is GivingTuesday the organization funded?
How can small business and brands participate in GivingTuesday?
How can Schools and Universities participate in GivingTuesday
How can Family and Youth participate in GivingTuesday
Can i redesign the GivingTuesday Logo?
I have a question that wasn't answered, how can I reach you?
Does my non-profit have to register for GivingTuesday?
There is no registration for GivingTuesday. All organizations, 501c3 or otherwise, are welcome and encouraged to participate in GivingTuesday.
No matter how you’re planning on participating on December 3, 2024 you’ll simply direct your supporters to your website, a landing page, or to your social channels. If you are fundraising for GivingTuesday, you can use any donation platform you like – most organizations use their website’s donate button. Find everything you need to know about participating in GivingTuesday as a nonprofit.
If your organization is participating in a locally-led GivingTuesday community or country movement, you may need to register or sign up for a profile page. Learn more on your local campaign’s website.
Does my non-profit get a GivingTuesday landing page or profile page?
Your nonprofit does not get a GivingTuesday landing page from our organization. You should just be directing your supporters to your own website or you can create your own GivingTuesday landing page using any fundraising platform.
Is there a certain platform that my non-profit must use to participate in GivingTuesday?
Your nonprofit is not required to use any specific fundraising platform or technology product in order to participate in GivingTuesday. Whatever your nonprofit uses day to day to fundraise, community-build, and mobilize, is perfectly fine to use on GivingTuesday. If you are fundraising for GivingTuesday, just direct your supporters to your website’s donation page.
Does my non-profit have to be a 501c3 or registered charity to participate in GivingTuesday?
Everyone is welcome to participate in GivingTuesday, whether your organization is a registered charity or not.
If you’re in the United States, it’s perfectly okay to fundraise as a non-registered charity as long as you clearly communicate that supporters’ donations aren’t tax deductible. If you are elsewhere in the world, you will need to adhere to local laws regarding charitable fundraising.
Is there a list of eligible or participating non-profits
There is no list of participating nonprofits. All nonprofits, community organizations, registered charities, non-registered charities, and volunteer groups are automatically eligible to participate in GivingTuesday.
What does it cost to participate as a non-profit?
There is no cost to participating in GivingTuesday. GivingTuesday is a free and open movement to unleash generosity and all of our resources are available for free through our website.
If your organization received an email that claims there is a fee for GivingTuesday, please forward that to info@giving.africa.
If your nonprofit is using a digital fundraising platform, there may be costs associated with the tool you choose to use but this cost is no different than it is any other day of the year. Check with your technology providers for more information on their fee schedules.
Will my non-profits donations be matched on GivingTuesday
The GivingTuesday team does not organize or distribute matching gifts, but often, in honor of GivingTuesday, companies and businesses provide them. If you plan to participate in one of these programs, please read all insructions thoroughly and carefully.
Nonprofits can organize their own matching grants amongst their major donors and corporate sponsors. Local GivingTuesday community and country campaigns often have matches or prizes available.
Don’t forget to encourage your donors to check if their employers will match their gift.
How can a non-profit run a GivingTuesday campaign?
Nonprofits can run GivingTuesday campaigns in whatever way they’d like! GivingTuesday is a great opportunity to harness the energy of millions of eager givers. The first thing to do is to decide on how your nonprofit will participate. Whether it’s by fundraising for your own organization, fundraising for another organization, mobilizing volunteers, or collaborating with others to fill a gap in your community, GivingTuesday is a great opportunity to mobilize generosity in all forms.
- Find lots of ideas and tactics for organizing a successful campaign at our nonprofit hub page.
- Be sure to check in with your local country movement for translated materials and even more tips.
- Get on our nonprofit newsletter for the latest opportunities, events, and resources.
I have a question that wasn't answered
Please feel free to email us at info@giving.africa. We’re happy to answer any questions you might have!