GivingTuesday Rwanda is a national movement that celebrates giving in all forms — compassion, time, service, skills, and financial support. It is a call to come together and strengthen communities through collective care and shared responsibility.
As part of the global GivingTuesday movement established in 2012, Rwanda joins more than 90 countries in advancing generosity as a universal value.
The movement aligns naturally with the Rwandan ethic of Ubufatanye — working together, supporting one another, and uplifting communities through shared effort.
“Ubufatanye captures Rwanda’s ethic of shared responsibility and mutual uplift, mirroring the collaborative generosity of GivingTuesday.”
GivingTuesday Rwanda envisions a country where the spirit of Ubufatanye guides how we recognise the challenges that shape people’s lives, relate to those challenges with dignity, empathy, and care, and respond through collective acts of generosity that leave no one behind.
We aspire to build a Rwanda in which people see wellbeing — emotional, social, and economic — as a shared responsibility. Guided by We Got Your Back’s commitment to mental health, care, and community resilience, the movement imagines a Rwanda where generosity becomes a national ethic: a way people heal together, support one another, and walk forward in unity and collective strength.
We identify issues affecting Rwandans — from youth resilience to mental health and family wellbeing — ensuring they are seen and understood.
Rooted in Ubufatanye, we foster unity, empathy, and dignity through healing spaces, storytelling, community conversations, and care networks.
We inspire collective action where generosity is an expression of national solidarity and a pathway to resilience.
Launched with its inaugural 2025 edition, GivingTuesday Rwanda is growing into a powerful national movement shaped by community wellbeing programmes, mental health support initiatives, youth empowerment efforts, and nationwide campaigns coordinated by We Got Your Back.
GivingTuesday Rwanda is coordinated by We Got Your Back, in partnership with corporate partners, youth groups, civil society organisations, wellbeing practitioners and community-based initiatives.
